SIFA NEW TECHNICAL SPONSOR OF GRESINI RACING
Sifa SpA choose Gresini Racing to enter the racing world and in 2020 it will be the new technical sponsor of the Faenza-based squad. One of the main institutions at national level among packaging manufacturers, Sifa SpA will be a permanent presence in Gresini Racing’s hospitality, with its brand that will be visible along the other technical suppliers as well as on a specific panel.
A family business born 50 years ago, today it has three plants in Italy based on a circular economy packaging production system. It is a reality in which design, use and reuse harmonize in a context of innovation, improvement of performance and collaboration with the world’s major technology manufacturers.
People, innovation and environmental responsibility represent essential values in Sifa. The sectors covered range from packaging for logistics to food, from the recycling of raw materials to the design of packaging solutions.
LUIGI TRASARTI – CEO SIFA SpA
There are occasions when partnerships are born not necessarily out of direct utility, but by an analogy between the parties; this is the case of Sifa SpA and Gresini Racing. Between the two companies, on closer inspection, the common denominators are several: competition and fair play, determination to grow within its sector and pride of representing the Italian excellence in the world. From this premise comes Sifa’s idea of investing in the innovation of a packaging type which can guarantee distinctiveness, elegance and adequate protection to the catering service of one of the most representative teams of international motorcycling circus, led by an iconic champion Fausto Gresini.
FAUSTO GRESINI – TEAM MANAGER
“It’s surely important to be counting on a partnership like this one, but also on values that tie Gresini Racing and Sifa. We know this Is a very different year compared to others, but we’re doing the best we can so that our job, or shall I say our passion, can continue to grow despite the circumstances. I’m confident this partnership will help us also in this regard.”
