WHEELUP AND GRESINI RACING: A WINNING PARTNERSHIP
Wheelup will race together with Team Gresini MotoGP’s Fabio Di Giannantonio and Enea Bastianini – the 2020 Moto2 World Champion – as a technical sponsor of the MotoGP project. The sponsorship will last the whole of 2022 and will see the brand logo on the riders’ helmets and on the team areas.
Wheelup is the #1 chain of stores specialised in helmets, apparel and motorcycle accessories, with 21 years of history and 40 ‘actual’ sales points scattered across the country and a leading eCommerce store.
On top of selling items by some of the most prestigious global brands, Wheelup is also known for designing and manufacturing collections of apparel with incredibly high value for money – and doing so internally thanks to the company’s R&D department. Among the company most famous brands, surely MTECH (dedicated to the most sporting riders) and ALIKE (dedicated to the world of Adventure and Touring).
The Wheelup logo will be visible on the helmets of Team Gresini MotoGP’s ENEA BASTIANINI (the 2020 Moto2 World Champion in 2020 and a two-time podium finisher in the 2021 MotoGP Season) and Team Gresini MotoGP rookie FABIO DI GIANNANTONIO as well as in the common areas of Team MotoGP Gresini Racing.
Claudio Biollo – CEO Wheelup
“We’re excited to join the MotoGP World Championship as technical sponsor for Team Gresini MotoGP. Team Gresini shares the same passion for two wheels with WHEELUP as well as the same goals. 2022 will be a strategic year for the growth of the WHEELUP chain and it will be exciting to accompany Bastianini and Di Giannantonio on the best tracks in the world. We can’t wait to get started!”
CARLO MERLINI – GRESINI RACING MARKETING AND COMMERCIAL DIRECTOR
“It’s always a special feeling when a new sponsor jumps onboard and so I’m very excited that Omnia Retail chose Gresini Racing to promote its brand Wheelup. Wheelup is a chain of stores specialised in everything about motorcycles and I’m sure that the partnership with Gresini Racing MotoGP will be a very functional tool to ‘speak’ to the motorcycle enthusiasts. A big thank you goes to Claudio Biollo and the whole Wheelup team for putting their faith into our projects.”
